About Us

Founded in 2024, Real Life, True Hearts (RLTH) is more than just a skateboard brand—it's the realization of a dream. My name is Joel F., and at just 14 years old, I set out to build a brand that embodies passion, precision, and performance.

Over the years, alongside school commitments, we dedicated countless hours to studying skateboard construction, aerodynamics, and the competitive landscape. The first ten months of this journey were spent tirelessly searching for the right manufacturers, presenting my ideas and concepts, and investing hundreds of dollars in samples to create the perfect board.

Today, we proudly offer four main models, each crafted from high-quality Canadian hard maple. Every board is processed, manufactured, and shipped from Denver, Colorado, USA, ensuring top-tier quality and unmatched performance.

RLTH represents a commitment to innovation, resilience, and the true spirit of skateboarding. Join us on this ride and experience the dedication that goes into every board.

 

Green World Initiative

At RLTH, we are committed to leaving the planet better than we found it. Through our Green World Initiative, we aim to redefine sustainability in the skateboarding world.

Here’s how we make an impact:

  • One Board, One Tree: For every skateboard purchased, we plant a tree in partnership with global reforestation projects.
  • Certified Materials: Our boards are crafted using responsibly sourced, certified wood, ensuring a reduced environmental footprint.
  • Reinvesting in Restoration: A portion of all sales supports rebuilding communities affected by crises, such as current efforts in Gaza.

We believe skateboarding is more than a sport—it's a way to inspire change. By choosing RLTH, you join a movement that blends innovation, passion, and a shared commitment to the environment. Together, we can carve out a greener, brighter future.

Join the Ride. Make a Difference.

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